The offer
Here's exactly what Sky Connect brings to your property, at zero risk.
A wholesale streaming offer designed to remove every risk owners have ever raised about bulk video. No dish, no wiring, no capex and unlike standard bulk, you only pay when a resident subscribes. Sky contracts DIRECTV at a wholesale rate that guarantees a $10/unit minimum NOI to the owner, and the whole program launches in as little as 4 weeks. At a 6% cap rate, every $1 of recurring NOI capitalizes into roughly $16.67 of property value.
Risk-free 1-year trial partnership
This is not a lock-in. Sky Connect and the owner partner for one year. Owner is billed only on subscribing units. If penetration doesn’t clear the mark, either party walks away at year-end..no penalty, no lookback. That’s how confident we are that the offer moves.
included in the bulk program
The nine components of the
PREMIUM Stream Bulk stack.
The resident offer: $45/mo, no contracts, no price hikes
DIRECTV Entertainment + HBO Max + Paramount+ bundled at a flat $45/mo to your resident. The two premium services with the strongest retention profiles, included, not upsells. It’s an offer they cannot buy anywhere else.
$10/unit minimum NOI to the owner
Sky contracts DIRECTV at a wholesale rate that guarantees the owner a $10/unit minimum NOI per subscribing resident, with room for $20+ at mid-range packages. Every dollar is 100% recurring, 100% NOI.
Pay only on subscribing units, not the full portfolio
Standard bulk bills you on 100% of units regardless of take rate. This offer inverts that. Owner is billed only on residents who actually sign up. Take-rate risk transfers off your ledger.
Risk-free 1-year trial partnership
Sky Connect and the owner enter a one-year partnership. If penetration doesn’t deliver, either party walks away at year-end. No penalty, no lookback, no long-term commitment.
SVOD integrations in one Emmy-winning interface
Netflix, Disney+, Peacock, and Prime Video surface directly inside the DIRECTV UI on the Gemini device. Residents self-install in under 5 minutes. Two Emmys for UI/UX.
Zero capex, launches in 4 weeks
No dish. No wiring. No install fee. No conduit re-work. Streaming-native. Ships day one of resident lease, active on move-in. The risk is so minimal that Sky will even take on the recurring opex under a revenue-share structure if that de-risks it further — owner simply cashes a rev-share check.
Common area & gym TVs included at no charge
Fitness centers, lounges, clubhouses, leasing offices, and model units are provisioned as courtesy accounts, provisioned by Sky, staffed by Sky, no added line item to the owner.
Unlimited cloud DVR, 3 concurrent streams per unit
No storage caps, no in-unit equipment. Household-appropriate density without the licensing pain of individual retail subs. Watch anywhere via the DIRECTV app on Roku, Fire TV, Apple TV, Google TV, and Samsung.
Onsite launch support & leasing enablement
A Sky Connect specialist runs your kickoff, trains your leasing team on the $45 resident offer, and staffs the property during the opt-in window. Delivery is simple, on-time, and doesn’t affect your GC schedule or CO date.
head-to-head
The $45 resident offer vs the retail equivalent and the owner NOI it produces.
retail (resident today)
$115.47
per month retail equivalent
lLive TV + top SVOD subs, purchased à la carte at 2025 retail rates.
sky connect resident offer
$45.00
per resident: no contracts, no price hikes
Live TV + bundled streaming services. Same content stack. An offer residents can’t buy anywhere else.
owner minimum noi
$10.00
per subscribing unit - monthly - guaranteed floor
$10 is the wholesale-guaranteed floor. Mid-range packages run to $20+. Billed only on residents who subscribe - zero take -rate risk to the owner.
modeled roi - two portolio scales
$10 minimum NOI. 30% base case. 50% at the $45 offer. $200K to $10M in property value created.
Two side-by-side examples we walk owners through on the strategy call: a single 300-unit property, and a portfolio of 10,000 units. Same math, same assumptions. Every input is dial-adjustable to your portfolio below.
example A: single 300-unit property
Unit count
300
Modeled opt-in rate
30%
Subscribing units billed
90
Owner minimum NOI per subscriber
$10/mo
Annual new NOI
~$12,000
Assumed cap rate
6.00%
Modeled property-value creation
$200,000
Per door
$667
$12K ÷ 6.00% = $200K · zero capex · risk-free trial
example B: 10,000-unit portfolio
Unit count
10,000
Base-case opt-in rate
30%
Owner minimum NOI per subscriber
$10/mo
Annual new NOI (base case)
$360,000
Property-value creation (30% opt-in, 6% cap)
$6,000,000
At 50% opt-in (achievable with $45 offer)
600,00/yr
Property-value creation (50% opt-in)
$10,000,000
Per door (base case)
$600
$360K ÷ 6.00% = $6M · $600K ÷ 6.00% = $10M · risk-free trial
Modeled projections · Not a guarantee · Owner minimum NOI is $10/unit; mid-range packages run to $20+/unit · Actual opt-in, spread, and cap-rate treatment vary by market
run your own numbers
The real story isn't the NOI , it's the valuation lift!
Recurring NOI capitalizes. At a 6% cap rate, every incremental $1 of annual NOI adds roughly $16.67 of property value. This is why bulk video is a balance-sheet decision, not an amenity decision.
Move the sliders. Default is a 10,000-unit portfolio at the $10 minimum NOI and a 30% opt-in rate, the number our underwriting team defends as conservative. Historical bulk cable peaked at 91%. The $45 no-contract resident offer opens up 50%+ as a realistic base case.
Model your property’s valuation lift.
Move the sliders. Owner is billed only on subscribing units — if the take rate doesn’t deliver, either party walks away in year one.
the five questions every owner asks
Before your strategy call, here's how we answer the objections we hear on every intro.
Read them so the 30 minutes we spend together on the call goes straight to your portfolio math, not to explaining the model.
Isn't bulk video the same as it's always been? Under standard bulk we'd pay for 100% of units regardless of take rate.
That’s exactly the model this offer breaks. Standard bulk billed the owner on the full unit count — take-rate risk sat on your ledger. Sky Connect’s offer with DIRECTV inverts that: you are billed only on residents who subscribe. Every non-subscribing unit is $0 to the owner. This is the fundamental change that made wholesale bulk video finally investable, and it’s the single most important thing to understand about the offer.
We've been burned by bulk before. What if the take rate doesn't perform?
Then you walk away. The trial is one year, risk-free. Sky Connect and the owner enter a one-year partnership. Owner is billed only on subscribing units. If penetration doesn’t deliver at year-end, either party can exit — no penalty, no lookback, no long-term commitment. If it does deliver, you keep the recurring NOI and the valuation lift. The risk sits with us.
Our residents want to pick their own streaming. Why would they take a bulk product?
Because $45/mo for DIRECTV Entertainment + HBO Max + Paramount+ with no contract and no price hikes is an offer they cannot buy anywhere else. The residents who want just Netflix keep just Netflix. The residents who want Live TV + premium services save $70+/mo the second they opt in. Historical bulk cable penetration peaked at 91% at this price point. The $45 flat-rate offer opens up 50%+ penetration as a realistic base case.
We already have bulk internet. Isn't this just piling on another amenity we don't need?
You already wholesale one utility to pay for capex and drive NOI -> internet. This is the second one. High content costs and cord-cutting made video impossible to wholesale under the old model. DIRECTV changed the paradigm. The wholesale video line stacks on top of your bulk internet without disrupting it — and unlike internet (where margins are thin and priced to compete with the incumbent carrier), the video NOI is a real profit line.
We tried bulk TV before (satellite) and it failed. Why is this different?
Satellite failed because the delivery mechanism was obsolete and the contracts were punitive. This offer is streaming-native: no dish, no in-unit STBs, no wiring runs, no lease-up delays. Residents self-install in five minutes. The Gemini device carries two Emmys for UI/UX. Launches in four weeks. And, critically, the economics update monthly with your subscriber count, not on a five-year satellite lease.
the next step
Book your free NOI strategy call.
A 30-minute, no-pressure working session with a Sky Connect MDU specialist, not a call center.
We'll model your portfolio at your actual unit count and market, walk you through the wholesale rate applicable to your size, and leave you with a written NOI projection you can bring to your investment committee.
Booking takes less than 90 seconds!
Ready for a superior, nationwide experience
that goes beyond current industries standards?
